The debate of copywriting and content writing has been going on and about for quite some time now. Although both writing forms have their benefits, time has shown that one is a clear winner! Did you know that an average reader spends just 47 seconds on a webpage?
So, what gives a writer a tight window to capture their attention. People want to read a little and gain the most out of it. And in that regard, copywriting has the edge over content writing. However, that’s not all!
So, let’s dive deeper into it and analyze content writing vs copywriting from all angles.
Content Writing Vs Copywriting
Points of Divergence
The two writing forms in the discussion are poles apart. There are loads of differences between them. So, here’s a brief contrast between the two to get things underway:
Content Writing
- Long-form
- Focuses on giving out max information to the readers
- Maximum Search Engine Optimization (SEO)
- No immediate results
- Has to have perfect grammar
Copywriting
- Short-form
- The sole objective is to convert a reader into a buyer
- Prioritizes Social Media Marketing (SMM) over SEO
- Instant results
- No need for perfect grammar
Now, you can clearly distinguish content writing vs copywriting! Therefore, let’s see why copywriting has become a fan favorite while content writing is slowly losing prevalence!
Why Is Content Writing Dead While Copywriting Is Skyrocketing?
If we were to end the content writing vs copywriting debate with one sentence, it would be the next one. Copywriting is the heart and soul of all online businesses. People prioritize it more than anything considering the events!
Therefore, businesses need copywriters to optimize their content accordingly. Moving on, here are five perks of copywriting that outweigh the benefits of content writing.
Content writer alternate
Content Writing Vs Copywriting – Grammar
Grammar is one thing that writers spend ages mastering, and rightfully so! Wrong grammar can give a bad impression to the reader – decreasing your credibility.
However, this isn’t the case for copywriting. Copywriters aim to connect to the reader in order to persuade them. So, they can skip a few grammar rules to make the content visually appealing!
Persuading the Buyer is the Primary Objective!
Everyone is bored of reading monotonous headlines and articles. Such pieces of content are outdated. They barely do any good when it comes to lead generation.
Hence, you need a content writer alternate in the form of a copywriter who can craft engaging, authoritative content that convinces the reader to buy a product!
Content Writing Vs Copywriting – Businesses Prefer Instant Conversions!
Businesses are striving to make a mark with their online presence. In this regard, they search for a content writer professional. A copywriter who can convert visitors to buyers!
Data shows that 36.1 percent of the leading business tycoons believe that crafting a perfect website copy is the most effective marketing tool!
Write without fear, edit without mercy
No Spun Articles Equals No Risk of Getting Sued Due to Plagiarism!
No one wants their website to go down just because someone sued them for plagiarizing content. This isn’t a rare occasion in the content writing world. There are many writers out there who use AI software to spin articles.
In contrast, a copywriter adds magic in words and comes up with eclectic, enticing content that lures the reader to buy something!
Content Writing Vs Copywriting – The Final Verdict
Both these writing forms are essential. Every business is going online. Hence, they need skilled copywriters who can generate maximum leads. We hope that we resolved your content writing vs copywriting dilemma. So now, hire the best copywriters and take your business to a whole new level!
