Content is undoubtedly the game changer when it comes to market your product or services and generate leads. Also, there are several different forms of content, but text-based content is by far the most used. Data suggests that effective content marketing is 62 percent more efficient than its other counterparts! However, we can’t stress the vitality of the word “effective” enough. So, what will help you do flawless content marketing? A content pyramid!
A content pyramid is a clever, modern strategy. It has helped a myriad of entrepreneurs and business owners to generate substantial leads. Adding on, let’s unveil the plan without further ado and analyze why it is so good!
What is a Content Pyramid?
In essence, a content pyramid is basically a staircase that includes ideas about how to unify forms of content for maximum effectiveness. It comprises a basic plan and stuff that revolves around said plan. Writers create content in three layers. And, all the layers are connected in such a manner that they complement each other.
What is a content pyramid?
It is an elite concept that helps a content writer in Canada to improve their work tenfold. Moreover, it is even more fruitful for business owners as a content pyramid helps them devise a game plan.
Considering that 93 percent of all businesses use B2B content marketing, it is fair to say that a content pyramid plays a pivotal role.
Basic Structure of a Content Pyramid
A content pyramid has three primary divisions. Mentioned in decreasing order of significance, they are:
Core Content
The core content is the apex of a content pyramid. All other segments of the pyramid are entirely dependent on the core. Firstly, the main step to creating a flawless strategy is to develop perfect, original content.
It is the epicenter of your content marketing strategy. All other derived assets and promotional forms of short-form content depend on the viability of the core. It needs to be:
- Well-researched
- Creative and unique
- Be of prime interest to the target audience
Assets Derived From the Core Content
Assets are contributed pieces of content derived from the core content. They form the body of a content pyramid. Also, they require perhaps the most attention. Assets include:
- Blogposts
- Long-form articles
- Presentations and infographics
Marketers write content on the relevant topics. But here’s the catch. They add some call-to-action segments in there that help the business generate leads!
Micro-Content for Promotional Purposes
Micro-content is the content the public sees on their screen daily. From Facebook posts to YouTube ads, promotional content is essential for direct marketing.
It allows the enterprise to directly target the audience’s pain points, luring them into getting on their website. Ultimately, this creates traffic and generates leads.
Content pyramid helps you build a larger audience
Why Formulating a Content Pyramid is the Best Strategy?
If you ask any expert content writer in Canada, they will push you to develop an effective content pyramid.
Why?
Because it has loads of exclusive benefits that can help you rescale your business! Some of them are as follows.
Effective Content Marketing
A content pyramid is based on breaking content into segments. Therefore, you have different pieces that have distinct benefits. This aids you market effectively because if you used long-form content in place of ads, you wouldn’t last very long here!
Streamlines the Content Objectives
Every content form is meant for a different purpose. Similarly, a content pyramid allows you to craft content that covers all aspects of your business. But, importantly, all of it is unified. Therefore, everything works in harmony instead of falling apart.
Establishes Clarity and Helps You Define Priorities
The best part about following a content pyramid strategy is that it helps you figure out what’s more important than the rest. hence, when you do so, then you tend to focus more on the essential parts. Consequently, helping you create more with less!
Content pyramid helps you generate more leads
The Bottom Line
There are plenty of excellent ways to help with marketing. However, adapting the content pyramid is strategy is undoubtedly on the top of that list! Moreover, It is fluent, efficient, and objective.
The best part? Definitely, it helps you generate more leads than anything else! So, put your trust in it and hire the best content writer in Canada to assist you in building the ideal content pyramid!
