Who doesn’t love an attractive Instagram feed? All those popping colors and aesthetic frames is what keeps it all chic and trendy. Of course, but sometimes you hit a block and you cannot think of anything to post. I know it is quite frustrating – for your followers as well. So, what you need are the content pillars – a copywriter can also help you. Hence, content pillars, in this article, are basically content ideas for Instagram that can help you decide your theme for posting on a weekly basis. They can be engaging story lines or unique ideas which will help you build your profile. That is what you need, right? So, let’s dig in.
Behind the Curtain
The most basic content pillar that every brand is shy to use but guarantees the most potential engagement is letting your audience have a peek behind the scenes. If you are launching a campaign or releasing a product, invite all your followers. Arrange a live session and let them see how many hours you had to put in to launch the final draft. It will be a personal setting and the build up will be such that your audience will be just as excited for the release as you! Resourceful, right?
Be a sincere mentor
Now this is where it gets tricky. Social media pillars like these require a lot of effort and commitment. However, it is also quite delightful. This is the part where you get to share the things that you have learned in your career. Share knowledge on behalf of every enthusiast who has joined your field. Moreover, bring new things to the table. Teach them one of the skills you thought no one would care about, or share one of your talents. It may be a struggle to do so but this is one of those content ideas for Instagram that will build up your profile.
Share Your Story
There are always people who are waiting to be inspired – by the next person, the next book, the next movie or even the next conversation. Be that inspiration by telling your story in a profound way. For instance, if you are telling your story of how you reached where you are standing, it will give people the hope to chase their dreams. We are all looking for someone to carry us during our low phase of life. Be the light that carries your audience through their darkest times. Don’t just mirror your challenges on Instagram. For it to be one of the top content ideas on Instagram, you will need to relive your story again with your followers.
Share the Social Value of Your Product
Nobody loves a man who shows off too much. But showing off in a balanced way is one of those content ideas for Instagram that entices your audience. Share reviews about your product or services by people who have had great experiences with you. Share videos of them or written testimonials that will get you more referrals.
Involve Your Audience
Clearly, people love to interact on social media. They do not just want four different pictures on your feed posted weekly. No, in fact they want the glamour. They will stick around only if your Instagram profile shines like no other. Indeed, this will be done only when you involve your audience. Additionally, post ‘volunteering opportunities’ where your audience has the chance to work with you! Host giveaway sessions so your followers tell their friends about your name! And post questions and polls to see what your audience prefers watching on your feed! Get creative.
