As you might have heard: Content is king! Well, that is certainly true, but do you know what this highly regarded statement makes us content curators? The kingmakers! Whether you are a content director in a prestigious agency or just a beginner content writer in Canada, you still are a kingmaker.

But here is the deal: you need to have all the creative tools that can do wonders for you, and honestly, the Content Pyramid is the one that can help you create more in less.

But what exactly is a Content Pyramid?

According to a marketing report, 89% of companies employ content marketing. Without a doubt, the Content Marketing Pyramid is a tool that immensely helps them achieve their goals. It is defined as organizing and developing a consistent message through multiple content formats across different market channels, including owned, earned, and paid media.

It is the best way to ensure uniformity throughout your campaign on every marketing channel. The Content Pyramid helps enforce the brand message and successfully transmits every marketing effort the content writers put in.

Let’s Take a Closer Look.

To help you better understand the significance of the model, we will analyze the structural overview of the Content Pyramid. 

There are five levels in the pyramid that divide into three sections: Core Content, Derivative Assets, and Promotional Micro-Content.

• Core Content – Level 1

In level one, you place your most important and substantive assets considered highly valued for the entire campaign. This content explains in depth every aspect of your marketing message. Usually, it includes e-books, descriptive videos, white papers, print publications, or other long-form content.

• Derivative Assets – Levels 2, 3, and 4

As the name suggests, derivative assets are derived from the core content. Their primary purpose is to direct people towards the more high-value content describing the product/service in detail.

These levels include blog posts, infographics, guest posts, etc. In addition, derivative assets help increase your reach, as some are posted on other digital platforms.

• Promotional Micro-Content

At the base, there is promotional micro-content, which is used to create awareness among the target audience. In this digital era, people’s attention span is decreasing daily. According to a recent study, our attention span has been reduced due to the abundance of information available today. This is where micro-content comes in handy because it’s more conversational-styled content that is short and precise. Promotional Micro-Content includes social media posts on owned, earned or paid media.

Trust Us; the Benefits Are Real!

• It makes the marketing campaign consistent across all consumer touchpoints.

• The Content Pyramid model can help you integrate more marketing channels as you proceed with your campaign.

• It is the best way to brainstorm because of its systematic structure.

• The tool provides the best of both worlds: you can create detailed content pieces and derive simpler versions from them.

• Your campaign needs to go beyond the boundaries of your owned media, and this marketing tool enables you to do it.

Wrapping Up

In a nutshell, mastering the content pyramid model takes a lot of practice, and you need to be consistent if you are looking for results. However, you can initiate by setting up an objective and marketing strategy and applying all you have learned above.